The Shop-in-Shop purchasing process at Pottery Pots (and what it truly delivers)
Every retailer knows the dilemma: you want to showcase a brand properly in your store, without it costing unnecessary time, space, or margin. Purchasing individual items is possible, but it rarely creates a strong overall presentation.
That’s why the Shop-in-Shop program from Pottery Pots is not just a standard purchasing moment, but a strategic decision:
- Save time with ready-to-go rack plans
- Save money with package deals
- Free signage with every Shop-in-Shop program
- Better product visibility (and therefore higher sales)
- Discount on the complete Pottery Pots assortment
- Always the best selection of planters in your store
How does it work?
The process consists of four clear steps:Step 1: Think in square meters, not in individual pots
First, determine how many square meters you have available. Based on that, calculate how many racks you need and create a floor plan: against the wall, in a U-shape, or perhaps an L-shape?By looking at space first, you purchase strategically. Not too much. Not too little. Exactly right.
Step 2: Select with vision
Next, choose the collections that match your target audience. The Shop-in-Shop program includes 9 carefully curated collections featuring top-selling items, such as:- Mediterranean – historical shapes with a modern twist
- Treasure – classic shapes with rope details and a terracotta look
- Mountain – robust lines and natural textures
- Cement & Stone – clean and harmonious
- Oyster – hand-sprayed with a luxurious coral finish
- Ridged – subtly ribbed, elegant and timeless
- Rough – ‘less is more’ with a distinctive character
- Natural – Dutch design with a natural stone look
- Granite – bestseller models with a raw granite look
3. Sign the agreement
After selecting your racks, you complete the order form and receive an agreement outlining all terms and conditions. Once signed, a deposit follows, after which Pottery Pots orders and gathers all racks, planters, and marketing materials for shipment.The advantage?
You don’t have to figure anything out. Everything is centrally coordinated.
Step 4: Install and execute
When the delivery arrives, you simply assemble and follow the pre-designed shelf plans.No uncertainty about layout and no scattered presentations: the complete planning has already been done for you.
What does it deliver in concrete terms?
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✓ More visibility = more sales
✓ Attractive margin
✓ Higher average order value through complete collections
✓ More impact per square meter
This is the logical next step for retailers who want to position their store more professionally and generate more revenue per square meter!
Curious which collection best fits your retail space?
Contact your account manager or email sales@potterypots.nl
